1. Fresh Eyes + Comparative Analysis.
For new cuts of previously submitted films, Screening Analysis will usually have at least one fresh pair of eyes. Including new readers in your new coverage helps keep the Screening Analysis as objective as possible. Your Screening Analysis may also have a returning reviewer who has read a previous draft. Returning reviewers are also helpful as they can provide a comparative analysis that specifically indicates which changes in the new cut feel like improvements. While all reviewer assignments are subject to staff availability in a given week, we seek to provide a blend of new and returning reviewers in order to deliver maximum value to the filmmaker. You may notice that your first three cuts have a higher proportion of new reviewers while cuts #4 and beyond may offer more comparative analysis as more of our team has watched the film.
2. Most projects see gradual Screening Score increases across multiple submissions.
That said, not every new cut is guaranteed a higher score. How much a film can increase its Screening Score depends on what can be accomplished in the edit based on several factors including what footage you have to work with, the performances given, and what the issues are being identified in the Screening Analysis.
3. Analysis offers three independent opinions.
For this reason, taking every note in your 10-13 page set of analysis is not always the best path to a new cut. Rather than taking every note you like, we advise singling out the handful of notes that you feel work together to serve your vision and working with your editor, director and producers to make targeted changes.